China Inbound Tourism Market Sentiment Report - H…

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During the three-year outbreak of COVID-19, inbound tourism was forced to come to a halt. According to the Ministry of Culture and Tourism of China, the number of inbound tourists in 2022 is estimated at 20 million, which is only 14% of that in 2019. At the beginning of 2023, COVID-19 was officially announced to be controlled as "Category B", which is a more liberal policy. This new policy has encouraged the recovery of inbound and outbound tourism after a 3-year hiatus. With the continued improvement in quarantine, visa policy and flight capacity, China inbound tourism market is expected to bottom out in 2023, showing a significant recovery.

Since 2019, the World Tourism Alliance (WTA) has been partnering with Horwath HTL, a leading global hotel and tourism consulting company in conducting sentiment surveys of China inbound tourism. The fifth report of its kind, this survey is aimed at providing WTA members and global stakeholders with a better understanding of the key trends of China inbound tourism, the factors driving the market to enable them to make informed, fact-driven decisions.

Our special thanks go to Ministry of Culture and Tourism of People's Republic of China, Zhejiang Provincial Department of Culture and Tourism, Shaanxi Provincial Department of Culture and Tourism, Gansu Provincial Department of Culture and Tourism, China Tourism Association, WILDAID, China Air Transport Association, Trip.com Group, Meituan, Qyer, China CYTS Tours Holding Co., Ltd., Hainan Tourism Investment & Development Co. Ltd, New Century Tourism Group, Guilin Tang Dynasty Tours Co., Ltd, Shanghai Spring International Travel Service (Group) Co., Ltd., Tourism College of Zhejiang, China National Tourist Office, Sydney, NETEASE, Fantawild Holding Inc., NARADA, Beijing Metropark International Hotel. As well, our sincere thanks go to Polish National Tourist Office in Beijing for providing us with the images used in this report.

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原标题：《China Inbound Tourism Market Sentiment Report - H1 2023》

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